2011 American Educational Research Association
Communications 101:  Making an Impact With Your Research Through Effective Presentations, Social Media, and Writing

Paul Baker, Wisconsin Center for Education Research www.wcer.wisc.edu
“Using Social Media to Reach Broad Audiences”

25 minutes         Segment 1:    Overview

Presentation goals: first segment: Quick overview of what’s out there

Second segment: focus on a few things. hands on work in at least once channel

I am fortunate to work on a campus where lots of ppl are engage in social media. Communicators are encouraged to use FB, Twitter, etc. on behalf of their units. We have monthly meetings to exchange ideas and hear speakers.

Resources: ReadWriteWeb   http://www.readwriteweb.com/

Mashable   http://mashable.com/

www.twitter.com personal learning communities. Use www.Tweetdeck.com

Quick overview:

Goals for your social media presence

Mine: participate in, and promote discussion about, social media in the context of higher ed and marketing/PR.

Not an advertising channel for WCER

Don’t think in terms of audience. Who is your community?.

Mine: other higher ed communicators, people in marketing and pr, ed reporters,.

Your content? Personal-professional? Organizational? Both?
My blog is personal-professional, my Twitter also includes some organizational.

Blog www.EducationPR.org
audience/community:  social media enthusiasts, higher ed, PR

Focus: has shifted from “news” blog to a book review

Goals: position myself as knowledgeable; part of my work as practitioner at WCER

Measurement: comments

Twitter www.twitter.com/pabaker55
audience/community: reporters, other higher ed communicators,

Focus: higher ed, social media news, journalism-related things

Goals: learn from others.

Measurement: retweets, followers, replies

LinkedIn http://www.linkedin.com/in/paulbaker

audience/community:  higher ed communicators, colleagues at former employers, colleagues at UW Madison

focus: professional activities

goals: present self as capable adult

measurement: NOT number of connections

Facebook UW SOE  http://www.facebook.com/UWMadisonEducation

Ning http://aera2010.ning.com/

audience/community: AERA attendees, social media interest

focus  last year: meeting highlights, this year: this workshop

goals: interaction pre- and post-event

measurement: discussions

Slideshare http://www.slideshare.net/paulbaker55/


focus: social media presentations



Flickr http://www.flickr.com/photos/paulbaker/sets/72157594152536135/
audience/community: personal

Focus: travel

Goals: sharing

Measurement: views, comments, favorites

CESA http://www.youtube.com/user/cesawcer

audience/community CESA conference attendees

focus: researcher presentations

goals: share for benefit of those not attending

measurement: track views

Personal http://www.youtube.com/user/pabaker55

audience/community : friends, anyone

focus: political speeches, poetry readings

goals: entertainment,

measurement: views, comments

Delicious http://www.delicious.com/paulbaker55

Focus:  personal interests

Goals:  hoarding for future reference, but also sharing.

Measurement: none

Amazon book reviews https://www.amazon.com/gp/pdp/profile/A16MU2W02NG8A6?ie=UTF8&ref_=ya_56
audience/community: mostly social media users. Reviews abbreviated from blog

Focus: social media

Goals: share opinions, position self as knowledgeable

Measurement: how many found helpful

Foursquare: http://foursquare.com/pabaker55

audience/community: geeks

focus: merchants in madison

goals: be geeky, promote favorite venues

measurement: ?

15 minutes:  Break

40 minutes     Segment 2:    In-depth and hands on

All your social media accounts can amplify each other

demo wp blog, hands-on   Blog  www.EducationPR.org

demo twitter account, hands-on   Twitter  www.twitter.com/pabaker55

demo LinkedIn account, hands-on  LinkedIn http://www.linkedin.com/in/paulbaker


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