Patrick Riccards‘ poll of education communicators shows that they would like the Educommunicators organization in 2009 to spotlight communications best practices (67.1%) and discuss ways to use new media (64.6%). Responding members said the best medium for Educommunicators to engage marketing communications professionals is, by far, still email (60%).
Major challenges facing education communicators include using new technologies in a strategic way (62.4%), thinking long-term and staying on a strategic course (43.9%), and maintaining conversations with stakeholders (41.5%).
Respondents’ communications areas of expertise were media relations (59.5%), community relations (50.6%), marketing (44.3%), public affairs (38%) and research (38%).
They said the most important tools for effective communications were the right message (43.8%) and a strong network of contacts (26.3%).
Read more survey results at Educommunicators