Paul Gillin has an excellent argument for keeping up with the evolution of social media: Teens and college students–our future co-workers–live an always-connected lifestyle. They expect that their friends will always be available to them, regardless of where they are.
” ‘Presence’ reflects the fact that people are no longer anchored to their desks,” Gillin writes. “Presence will redefine workplace communications. … Cell phones are the primary Internet access points for most of the developed world. Many of these services factor location into member profiles.
“At work, we will need to broadcast our location constantly, since the hyperactive business world no longer tolerates delay. Corporate directories are evolving to include rich information about people’s background and expertise, along with the means to tap into their knowledge whenever someone in the organization needs it.”