Measuring media with


The communications staff at Missouri University of Science and Technology use a account to track their online news stories and blog posts. Like EducationPR, they use Google Alerts and Technorati to find the stories in the first place. They they select the ones they think are the most important or most closely tied to key messages to post on

Andrew Careaga at Higher Ed Marketing says using “… makes it easier for us to keep track of media coverage, but we’ve also discovered a side benefit: gives us yet another tool for measuring and analyzing our media relations activities in the sphere of online social media.”


One Response to Measuring media with

  1. Top idea. We use Google and Technorati too but hadn’t really taken it to the next level – which is what’s happening here. Off to set it up now!

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