The Institute for Public Relations’ new Essential Knowledge Project provides a portal to research-based knowledge that’s critical to the maturation of public relations as a strategic management function and a profession.
The online guide, under development, points to research into how organizations build and manage relationships with customers, communities, employees and other stakeholders.
Three topics are available so far: “Trust and PR Practice” by Brad L. Rawlins, associate department chair, Brigham Young University; “Ethics and Public Relations” by Shannon A. Bowen, assistant professor, University of Maryland; and “Crisis Management and Communications” by W. Timothy Coombs, associate professor, Eastern Illinois University.
Other topics under development include employee communications, investor relations, corporate social responsibility, corporate identity and branding, and measurement and evaluation of public relations.
The Institute for Public Relations is an independent nonprofit that seeks to bridge the academy and the profession and to support PR research and PR education.