Lots of talk about social media and online networking in higher education here at the annual CASE V conference in Chicago. Today Renee Basick and Aaron Rester presented the session, “Embracing web 2.0 and new media communications.” Roundtable discussions discussed what works and what doesn’t in new media; pros and cons in your digital community; and using online networking to support alumni relationships. Stephanie Judge, Dora Lutz, and Kate King presented a session on vodcasting (video podcasting) as a student recruitment tool, and Elizabeth Allen presented a session for alumni relations specialists, “Making online networks work for you.”
Tomorrow morning Annette Levitt, Michelle Martin, and Elizabeth Allen present a session called “Technology: it’s not going away; learn to embrace it!” and will discuss online communities. Just before the grand luncheon I’ll talk about measuring interactive media.