No surprise that creativity manifests itself in many ways, but until yesterday I hadn’t heard that creativity manifests itself in four personality types: the explorer, the artist, the judge, and the warrior. All four types are needed for an organization to bring a new idea to fruition. Melanie Schmidt, founder of the Timpano Group, spoke about ‘Creating Creativity’ at yesterday’s meeting of the Madison IABC. I wish we’d had another hour with her. We had fun, and I came back with some ideas to implement. For example, I need to learn to ’embrace the box’ before I can really begin thinking outside it.