YouTube reaches out to nonprofits

center for social media

The Center for Social Media at American University reports that YouTube is trying to attract nonprofits, offering them the chance to create channels free of charge and collect donations with Google Checkout without service fees. Non-profits can upload public service announcements, footage of their work, and calls to action on the YouTube Nonprofit Program. The video sharing website also plans on creating a location on its site where users can browse all the non-profit channels. Interested US organizations must have documented 501(c)(3) tax status to apply. More info at http://www.youtube.com/nonprofits

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