LAUSD using social media to reduce dropout rate

my future my decision

Facing a dropout rate of nearly 50 percent, the Los Angeles Unified School District is using social-networking Web sites and text-messaging communication as part of a dropout-reduction strategy, reports Education Week (17 October). “Facing unrelenting pressure to raise anemic high school graduation rates, education leaders in Los Angeles are turning to You Tube, MySpace, text messaging, and radio to reach students at risk of dropping out of school and lure back thousands who have already left,” writes reporter Lesli A. Maxwell.

Students who abandoned the city’s high schools and have come back to finish their diplomas will post video testimonials on YouTube and build groups on popular MySpace message boards to spread the work about their own experiences and the alternatives for earning a diploma.


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