Gathering people’s stories and cultivating a story telling culture can improve communications and business results, says Lori Silverman, who spoke at today’s lunch meeting of the IABC-Madison chapter.
Encouraging employees and business clients to tell their stories creates a powerful bond that improves workplace morale and leads to repeat business, she said.
Silverman drew from her experience as a business strategist, keynote speaker, and owner of Partners for Progress, a management consulting firm, as she shared examples of how stories have made a real difference. She said organizations are becoming more knowledgeable about using stories in marketing and branding, employee engagement, strategy deployment and internal and external communications.
She is author of Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results.