Paul Gibler of ConnectingDots discussed “Cutting through the blog fog” at today’s meeting of the IABC Madison chapter. Gibler drew from his many years of corporate communication experience and from managing his own consulting business and its related blogs. He shared examples of good corporate blogs, large and small, and how to use search engines and news aggregators. He cited Pew Internet studies of the blogosphere and showed how audience demographics, reputation management, and potential advertising income combine to make a case for business blogging. He also shared a wealth of blogging resources in print and online.
Connecting the dots of business blogging