PR Theory: 2 new books

Happy to receive two new books in the mail from Lawrence Erlbaum, which I’ll review fully in the coming weeks.

Public Relations: Critical Debates and Contemporary Practice
This text for students and practitioners consists of 23 articles that update the 1996 edition of the book and add significant new content. Four themes shape the book: propaganda, history, PR industry, and PR practice. The editors are Jacquie L’Etang and Magda Pieczka of the UK’s Stirling Media Research Institute.

Public Relations Theory II
Editors Carl Botan of George Mason University and Vincent Hazelton of Radford University write, “We are engaged in the new task of giving voice to the need for diversity and competition between theories in public relations. We believe that our field cannot develop further without such a contest of ideas, without a real paradigm struggle. . . . Although we feel that it is useful to understand public relations as a social science, we argue that what are needed today are actual theories of public relations.”


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