Becoming transparent

“The problems public education faces are not going to be solved by more public relations or simply trying to create a better image,” says Kettering Foundation president David Mathews, as quoted in the American School Board Journal (Sept. 2006, p. 69). The best strategy for reconnecting the public to its public schools is transparent decision making. “When we’re invested in something personally, we tend to have a better opinion of it,” he says. In the article, “From Transparency to Trust” (2 pages, PDF) Nora Carr makes the point that “Blogs, podcasts, and other interactive tools . . . are making superintendents and other school leaders more accessible to more people, and opening new avenues of communication.
“People tend to trust and listen to people just like them, so the informal, conversational, and even folksy nature of Web-based communications helps demystify and humanize school leaders.”


6 Responses to Becoming transparent

  1. Sam Jackson says:

    Yes! I don’t really know what else to say. Yes!

    I use the same logic when I tell admissions people to blog, too.

  2. paul says:

    Hi Sam. Thanks for the post.
    I like your blog a lot. It’s well written and well researched, and I see some familiar names posting there (Hi, Karine!)
    I did some looking around and found some admissions blogs people might want to check out as examples:
    Oregon State U.
    Wright State (several students blog here)
    The Wharton MBA
    Harvard JD
    Case Western
    Bryn Mawr
    MIT (Ben Jones)

  3. Delaina says:

    I’m so glad to have found your blog. I saw Nora Carr and Elliot Levine at this year’s NSPRA conference in Chicago and they were a breath of fresh air. I was so pleased to find Nora’s interview with Laura Ries in last month’s ASBJ. I’ve been looking for some Ries input on school PR and marketing for a year now!

  4. paul says:

    Hi Delaina. Thanks for the tip. I’ll look up Nora Carr and Elliott Levine’s work.
    I wasn’t able to make this year’s NSPRA conference but plan to go next year.
    And, yes, ASBJ does good work. I got to meet some of the staff at the NSBA T+L conference last month. Glad you find my blog useful.

  5. Delaina says:

    Having just realized how much of a resource Nora Carr’s work is, I did a little searching and found a “Marketing Toolkit” that she wrote in 2004. You can find it on the National School Boards Association website:

    I don’t know how I could have missed this.

    Glad to know you’re considering coming to the next NSPRA conference. It will be in my school district (Tempe, AZ) in July. I had a great time at least year’s conference and can’t wait for the next one.

  6. paul says:

    Thanks for sharing this resource with everyone. I’ll enjoy digesting it, along with all my turkey and dressing this week! Paul

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: