Links for friday 6 october

Top 5 corporate podcast mistakes to avoid like the plague (Small Business Radio)
“Avoiding these common mistakes can mean the difference between huge success and utter disaster.”

Calculating the ROI of blogging (Charlene Li)
“The ROI of blogs can be broken down into three components: 1) Benefits; 2) Costs; 3) Risks”

Marketing to kids where they live (BusinessWeek online)
“Companies hoping to attract young customers are building whole marketing campaigns around social network sites such as Facebook and MySpace.”

Pew / Internet reports recently posted:
The future of the Internet II
Riding the Waves of “Web 2.0”
The Pew Internet & American Life Project produces reports that explore the impact of the Internet on families, communities, work and home, daily life, education, health care, and civic and political life.


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