School communicators can create a new world

School public relations professionals are the catalysts that can help the education system, community, nation, and the world create a better world, says author and educator Gary Marx. Rather than trying to maintain and defend the status quo, school PR professionals need to create the future that is needed, he says. His book, Sixteen Trends. . . Their Profound Impact on Our Future, suggests that because the world will continue to change, the strategic plans that guide out paths must become living strategic visions.

Because communicators are critical in creating successful schools and school districts the National School Public Relations Association (NSPRA) is developing a new communication accountability resource to be distributed at conventions of the AASA and the NSBA, reports NSPRA executive director Rich Bagin. NSPRA’s web site will offer a new educational portal in cooperation with the Educational Research Service (ERS) to offer educators free and fee-related resources.

(via NSPRA Network)

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