2 social media studies from Cymfony

The folks at Cymfony have posted a couple more interesting white papers: A 5-page study of Wal-Mart’s reputation analyzed in 675 posts of consumer generated media, and an 11-page resource for making the case for a social media strategy to your organization’s CEO, including an ‘elevator pitch’ and several pages of data, examples, and details to support the pitch.
The Wal-Mart study notices a number of dfferences between issues discussesd in traditional media versus consumer-generated media. The “making the case” paper describes how the new “technology banquet” hosts market conversations and why social media users are an attractive audience (e.g., compared to the average Internet user, blog users are 30% more likely to buy products or services online and they view 77% more Web pages).


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