Books about comm measurement and audits

I’m reading a couple of books about measurement that offer theoretical and practical value to me as a communicator. Communications Research Measures: A Sourcebook (Erlbaum, 2004) brings together a variety of scales that measure a number of important communication measurement scales, instructions for administration and scoring, and information on validity and reliability. The approximately 60 scales are grouped into the categories of instructional communication, interpersonal communication, mass communication, and organizational communication. They’re drawn from the areas of interpersonal, mass, organizational, and instructional communication.

The Handbook of Communication Audits for Organizations (Routledge, 2002/2004) is aimed at students of organizational communication and communications managers. The first two chapters treat communication’s relationship to organizational success, and auditing communication to maximize performance. The sections that follow include articles on audit methodologies and several case studies. This is a gold mine. I’ll share more about this as I work my way through it.


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