A superintendent’s PR portfolio

“Targeting audiences with the information and access they want may seem like a daunting task. But with the right approach and the right person creating and delivering messages, it is the most effective, and can be the most efficient thanks to technology delivery systems,” writes Rich Bagin in in the latest issue of Communication Matters for Leading Superintendents, published by NSPRA. Although most key audiences are easy to identify, he says, some powerful audiences are often neglected by superintendents. He points out a few “real sleepers” for that should be considered and addressed.

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