The Future of Media: Report

Want to joggle your brain with some challenging, exhilirating, and scary ideas about trends in communication? Read this 16-page white paper from the Future Exploration Network (July 2006, PDF). The report discusses the changing landscape of content creation and use, the symbiosis of mainstream and ‘social’ media, format shifting, and distribution channels, devices, and and mobility. “Five ideas for transforming media” details the challenges and opportunities facing communicators in terms of media shifting, time compression, infinite content, generational change, and ‘media everywhere.’

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