Talk about transparency. . . .

Here’s an excellent example of transparency in public relations. Baltimore County Public Schools has posted the entire report of its 2002 communications audit, conducted by the National School Public Relations Association. This document (88 pages, PDF) is a textbook example of how to gather the viewpoints of a district’s several constituent groups (24 in this case), reporting and analyzing the data, developing guiding principles for effective communications, and offering detailed recommendations. I have enormous respect for BCPS for having the guts to post this sensitive document, and for the NSPRA for conducting such a thorough study and producing such a readable report.

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