Time for a communications audit?

Have you been thinking about auditing the effectiveness of your communications strategy? Here are some resources that may prove useful:

The Extreme Communications Makeover, article by Bob Sprague for ASAE & The Center for Association Leadership

Strategic Communications Plan Tutorial by the SPIN Project

Developing a Strategic Communications Plan by The Institute for Media, Policy and Civil Society (IMPACS)

Strategic Communications Planning: A Presentation to IABC Ottawa, article by Peter O’Malley

Tips & Techniques: The Communications Audit, from PRSA

Communications Audit: guidelines from Full Circle Associates


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