More than 6 per cent of U.S. adults, or nearly 9 million web users, have downloaded at least one podcast in the last month. Of those, about 10 per cent are “heavy users”, downloading eight or more podcasts weekly. Most podcast listeners download between one and three shows per week. That’s according to a new report from Nielsen Analytics, which is summarized here; here’s the Table of Contents . The entire report is yours for a modest $1,249.00 USD.
(via Podcasting Tools)