The ants have megaphones

Substitute the name of your employer for “a company” in the following observation by Chris Anderson in his book The Long Tail:

“For a generation of customers used to doing their buying research via search engine, a company’s brand is not what the company says it is, but what Google says it is. The new tastemakers are us. Word of mouth is now a public conversation, carried in blog comments and customer reviews, exhaustively collated and measured. The ants have megaphones.”

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