How often does your team take time to step back and evaluate your communication strategy? We’re about to do that here at WCER. Many people here contribute to our communication process: a PR specialist and a grant proposal editor in the director’s office, a webmaster, a blogger, an editor, and a photographer in our technical services area, and the list goes on. We’re discussing having a communications summit as an opportunity to all get together and to evaluate our communication policies and practices across the enterprise and to plan further communication efforts.
Possible discussion topics would include:
Blogs and podcasts policy
Continuing to print and mail communications pieces vs. posting online only
How the changing use of technology is changing the nature of research dissemination (and implications for us).
Implications of changes in our technical resource capabilities for communications possibilities.
Use of in-house talent vs. external vendors
If you’ve gone through a similar process recently, let’s chat.