Women are better communicators

I’m reading “Thinking Big, Staying Small: Communication Practices of Small Organizations” (IABC Research Foundation, 2005) and came across this finding: “While the number of men (87) who were named as primary communicator outnumbered the number of women (58) in the sample, the mean Excellence score for organizations with a female as the primary communicator (6.22) was significantly higher than the mean score for those with a male at the helm (5.49). Women also reported a higher level of public relations education and perceived their organizations as being better equipped to give speeches; write in a clear, concise and effective manner; manage effective employee communications; plan and execute a public relations campaign; understand what journalists would see as newsworthy; and effectively manage emergencies and crises” (p. 119). I’ll report on the rest of the study’s findings next week.


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