PRism special issue on measurement

The current issue of the online journal PRism features articles on PR evaluation and measurement. Article titles include Measuring the immeasurable; Evaluation in use: The practitioner view of effective evaluation; and Blogs, mash-ups and wikis – new tools for evaluating event objectives. The issue also includes book reviews and a conference reports.
PRism is a service of PRaxis, a public relations and communication site designed as a combined resource and meeting space for academics, students, and industry practitioners.


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