Evaluating your PR *outcomes*

Here’s a guide to evaluting a project based on its outcomes. I see lots of applications for public relations, marketing, and outreach.

Outcomes evaluation looks at programs as systems that have inputs, activities or processes, outputs and outcomes. Among the several myths this paper addresses and debunks are:

Evaluation is an event to get over with and then move on!
and,
Evaluation is a whole new set of activities – we don’t have the resources!

(via Intelligent Measurement)

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