The ‘age of influence’

The principles and technologies of Web 2.0 evolve the user experence from hunting and gathering to creation and social connections, writes Cymfony's Jim Nail, in Influence 2.0. "The result is Influence 2.0, an environment where corporate, brand, and public relations messages no longer take a straight path to their intended audience: The message can be amended, appended, extended, and upended along the way."

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