IABC's Tom Keefe heard motivational speaker Zig Ziglar discuss the number of responses he gets when speaking to a live audience, versus the responses he gets after people hear his audio tapes and CDs. It’s no contest, he said. Far more people who hear Ziglar’s audio tapes and CDs contact him, compared to his live audiences.
The reason has more to do with the medium than with the sheer numbers of people who hear a CD compared to people who hear him live. When we listen to a message several times, Ziglar contends, we begin to repeat the words in our own “inner voice” and it becomes a form of self-talk. Unless the message absolutely strikes us as untrue, we almost unconsciously begin to accept it. The message becomes so strongly ingrained to Ziglar’s audio listeners, that they feel compelled to contact him.