The market influence analytics company Cymfony has launched a blog to help communicators understand "the new strategies, tactics and practices needed to harness the new dynamic of market influence." The blog will report findings and perspectives. Also, they have made available the first chapter in a new publication, the Influence 2.0 eBook which puts a framework around these changes. Three more chapters will be released over the next couple of weeks.
New blog and eBook address “Influence”