Forget about control

There's a danger that the changing face of communications is pushing PR toward irrelevancy, says Neville Hobson. “What PR doesn't seem to get is that they can no longer completely control all of the messages nor all of the channels through which the messages are communicated.”
http://blog.fastcompany.com/archives/2006/06/10/many_channels_many_messages_many_problems_for_pr.html

 

(via Brendan hodgson)

 

 

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