Intro to ‘social media’

What is social media, and why should I care? If you’re reading this post, you probably already know. Here’s a good overview, nevertheless: Shel Holz, Neville Hobson, and Allan Jenkins presented a talk at the IABC convention in Vancouver. Here’s a link to their PowerPoint presentation.
(By way of Lee Hopkins)

Lee also presents a good case for why corporate communicators owe it to their employers to get ‘up to speed’ on setting up blogs, wikis, etc.

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