Making a difference with media means finding an interested audience. Community and audience engagement has become a critical creative practice. The Center for Social Media at American University provides links to case studies on projects big and small, with a wide variety of objectives. You will also find links to organizations that can help you design an outreach plan and strategic use of your project. The Center for Social Media defines public media as those media that respond to, encourage, and convene members of the public to engage on the issues and problems that commonly affect them.
Case studies of public engagement