The power of blogging and search and tagging (and, to a lesser degree, podcasting) were the topic of discussion and demonstration at today’s monthly meeting of the Madison Chapter of the IABC.
The recurring theme from participants: It’s going to be pretty tough to convince the powers-that-be at my company that blogging can help our organization.
If your company has a blogger, great. If you don’t have a blogger, ask around and see who would be a good candidate. At the least, you as a corporate communicator should be sufficiently conversant with blogging to be able scan the environment to see what is being said about your company, or your school, or district, out there on the net. Believe me, there is a lot of chatter going on.
Or. . . you can close your eyes, turn the other way, and discourage employees from blogging. Because Legal might have qualms.