Gosset on getting heard

Despite driving wind, stinging snow, and temperatures in the teens, Madison’s PRSA chapter held its monthly lunch meeting yesterday and heard from Steve Gosset, editorial manager for the PR Newswire feature news service.

Because newsrooms get hundreds of press releases, he said, forget it! Most are tossed before they’re read. If you want your news to be picked up, write a good solid feature story. Because features are ‘evergreens,’ not time-bound, editors can use them whenever space and time allow. Steve shared his editor’s perspective as he offered suggestions on creating and pitching features to busy journalists.

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