More good reading

Organizational blogs and the human voice: Relational Strategies and Relational Outcomes. Tom Kelleher and Barbara M. Miller. School of Journalism and Mass Communication, University of North Carolina at Chapel Hill.

PR pros must act on new media lest they get left behind. Steve Rubel. (PR Week, 23 Nov. 2005)

Why there’s no escaping the blog. David Kirkpatrick. (CNNmoney.com, 10 January 2006)

Yahoo’s Social Circle
. Ben Elgin. (Business Week, 23 january 2006).

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