Measure your site traffic

Many thanks to the National School Public Relations Association (NSPRA) for pointing to this blog yesterday in its weekly newsletter, NSPRA This Week. That single mention brought lots of visitors to this blog — easily ten times the normal daily amount. Look at that spike on the chart. And the map shows me where the visitors came from. That kind of information is fun to know, and it is useful to know. Measuring results is something all education PR people do. Right?

My tool for measuring blog traffic is Site Meter. It’s free, and generates lots of useful reports that I can take back to my team.

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