2011 American Educational Research Association
Communications 101: Making an Impact With Your Research Through Effective Presentations, Social Media, and Writing
Paul Baker, Wisconsin Center for Education Research www.wcer.wisc.edu
“Using Social Media to Reach Broad Audiences”
25 minutes Segment 1: Overview
Presentation goals: first segment: Quick overview of what’s out there
Second segment: focus on a few things. hands on work in at least once channel
I am fortunate to work on a campus where lots of ppl are engage in social media. Communicators are encouraged to use FB, Twitter, etc. on behalf of their units. We have monthly meetings to exchange ideas and hear speakers.
Goals for your social media presence
Mine: participate in, and promote discussion about, social media in the context of higher ed and marketing/PR.
Not an advertising channel for WCER
Don’t think in terms of audience. Who is your community?.
Mine: other higher ed communicators, people in marketing and pr, ed reporters,.
Your content? Personal-professional? Organizational? Both?
My blog is personal-professional, my Twitter also includes some organizational.
audience/community: social media enthusiasts, higher ed, PR
Focus: has shifted from “news” blog to a book review
Goals: position myself as knowledgeable; part of my work as practitioner at WCER
audience/community: reporters, other higher ed communicators,
Focus: higher ed, social media news, journalism-related things
Goals: learn from others.
Measurement: retweets, followers, replies
audience/community: higher ed communicators, colleagues at former employers, colleagues at UW Madison
focus: professional activities
goals: present self as capable adult
measurement: NOT number of connections
Facebook UW SOE
audience/community: AERA attendees, social media interest
focus last year: meeting highlights, this year: this workshop
goals: interaction pre- and post-event
focus: social media presentations
Measurement: views, comments, favorites
audience/community CESA conference attendees
focus: researcher presentations
goals: share for benefit of those not attending
measurement: track views
audience/community : friends, anyone
focus: political speeches, poetry readings
measurement: views, comments
Focus: personal interests
Goals: hoarding for future reference, but also sharing.
Amazon book reviews
audience/community: mostly social media users. Reviews abbreviated from blog
Focus: social media
Goals: share opinions, position self as knowledgeable
Measurement: how many found helpful
focus: merchants in madison
goals: be geeky, promote favorite venues
15 minutes: Break
40 minutes Segment 2: In-depth and hands on
All your social media accounts can amplify each other
demo wp blog, hands-on Blog www.EducationPR.org
demo twitter account, hands-on Twitter www.twitter.com/pabaker55
demo LinkedIn account, hands-on LinkedIn